What does “Passive Make. Active Keep.” mean?

Simply put, managing money requires attention to two distinct sets of discipline: The making of money, and the keeping of money.

Passive Make investing strategies use low-cost indices-tracking exchange traded funds, no-load index funds or low cost passive asset allocation models to represent only the indices and asset classes that your personal goals-based allocation model requires, based on your personal risk tolerance, your investing time horizon, your tax situation and your required rates of return.

Active Keep is the other side of the wealth coin, a dedicated strategy dedicated to keeping money.  It’s not enough to be good investor. How you handle your money on a day-to-day and decade-to-decade basis is the key to lasting wealth, so you need a system that helps you protect your hard earned wealth from its enemies. Lasting wealth is about what you keep.

Reducing investment costs, minimizing taxes, asset location strategies, generating tax alpha, savings habits, budgeting and spending, debt management and risk management are just a few of the distinct strategies that can help you to achieve overall financial wellness, and none of these things depend on picking stocks or beating the market.

The role of Passive Make. Active Keep. in Advanced Wealth Protection.

When we become emotionally involved in the daily green arrow-red arrow war, we lose. This destructive emotional behavior can and must be fixed. Wall Street will have you believe that you can watch the arrows on cable every day and somehow figure out a strategy to get wealthy, but when you waste time watching the markets bounce up and down, the gravitational pull on your emotions intensifies, and before you know it, you’re  sucked in by green arrow-red arrow wars. The Passive Make approach replaces this foolish, random emotional decision making with an objectives-based personal investing protocol. When we become emotionally involved in the daily green arrow-red arrow war, we lose.

Passive Make. Active Keep.

Wealth creation and wealth protection, like football, is a game of inches. Those inches lead to yards, the yards lead to downs, the downs lead to scoring, and the scoring leads to winning.

With Passive Make and Active Keep as the foundations to your wealth building strategy, you will enjoy an enormous premium in the form of invisible “returns” that are not related to your investments. These “inches” add up. We call them “retains,” the money you hold onto as a direct result of having a solid money keeping strategy, money that is now slipping through the cracks.

Together, Passive Make. Active Keep. ℠ sum up your personalized and strategic approach to achieving the BreadFix strategic mission to achieve Investor Self-sufficiency.

Smart, self-sufficient investors know how to handle money, and handling money well means managing volatility. It means producing consistent returns over a long period of time. It means handling money in a tax-efficient and cost effective manner. It means knowing the benefits and limitations of both active and passive investing.

What’s the point of making money if you don’t have the skills to hold onto it?

Money Mastery means knowing how to keep it!

Our mission is help you defeat your money’s enemies, the many forces that try to pick your pockets clean every day: Spiraling debt. Confiscatory taxes. Out of control spending. These and the myriad money enemies that will leave you broke even after you have had success in the financial markets.

Isn’t it time you shifted your focus toward keeping your money?

Our Active Keep approach is about becoming a successful money keeper through smart budgeting, responsible spending, wiping away your debt, minimizing your tax bill, insuring the longevity of your assets, the preservation of your estate, and much more. Keeping what you make is the critical element to long term wealth building success.


Never. Lose. Money.