From the iShares site, we are posting Martin Small’s letter to iShares investors. Mr. Small is Managing Director of U.S. iShares at Blackrock.
The Cliff notes version: ETF investing is a movement, a revolution, as important, in its own time, as railways, the telephone and the internet, developments so important that it’s hard to remember a time when we didn’t have them or could get along without them.
From the letter: “Today, one in three U.S. investors owns an ETF, according to BlackRock’s latest ETF Pulse Survey...By 2020, we expect half of such investors to be following your lead and making ETFs an integral part of how they build portfolios.”
Its worth the few minutes it will take to read the letter, here.