Searching through my bookshelves to find books to keep or donate, and to reacquaint with a few classics, I pulled out a favorite that I haven’t paged through for a while.

First published in 2004, Cowboy Ethics, What Wall Street Can Learn from the Code of the West by James P. Owen, reveals timeless wisdom that is as relevant today as it was in the frontier days of the Wild West.

Above all, the personal nature of financial coaching means that consumers and investors of all ages must demand honesty and integrity, less talk and more listening. 

You don’t have to be a cowboy or work on Wall Street to enjoy David R. Stoecklein’s majestic western photography, or be inspired by the timeless wisdom of living by an unimpeachable code of ethics.