Tag Archives: Protection Strategies

Money Skills: Your Older Clients Crave Protection

A money coach’s ideal day should be built around meaningful conversations with good clients. These conversations are like snowflakes, no two are alike, and are as different as the clients themselves, each with their unique goals, relationship and family situations, level of knowledge, level of wealth, specific goals, and the list goes on.

We work with a more elderly clientele, and have noticed a common theme, regardless of their differences: virtually all of them want protection.


Older clients want to protect their lives, their health, their family and their money.


The days of risk and growth are long gone, having surrendered to the days of safety and income. Cryptocurrency is for the young, risk has become a four letter word, and the paychecks are over, so when it comes to money, you cannot afford to lose it.

Wealth preservation and the need for a solid, tax-friendly income generation plan are the most relevant solutions, and many times a protected growth strategy that eliminates risk of loss while maintaining growth of assets are required solutions. Creating lasting legacies through a formalized insurance and estate plan are necessary to complete the picture.

In working with any financial professional, they must be conversant on the strategies and instruments that will satisfy their elder client’s need to have safe income and capital preservation. 

A money coach’s role, on part, is to help their clients identify and eliminate their destructive money behaviors, elevate their financial literacy and hold them accountable to achieving their greatest goals in life.


Never. Lose. Money.