Shortbread: Even a dummy, timeless advice.

“I want to be in businesses so good even a dummy can make money.” – Warren Buffet, 1988

Mr. B followed four basic tenets when deciding to buy a company:

  1. Business Tenets-Basic characteristics of the business itself,
  2. Management Tenets-Important qualities that senior management must display,
  3. Financial Tenets-The financial decisions the company must maintain, and
  4. Value Tenets-Interrelated guidelines about purchase price.

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